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Earlier editions: 2020-112018-11

DIVISION 7. GENERAL BUSINESS REGULATIONS 16000-18107›PART 2. PRESERVATION AND REGULATION OF COMPETITION 16600-17365›CHAPTER 4. Unfair Trade Practices 17000-17101›ARTICLE 2. Definitions 17020-17031

§ 17030

California Business and Professions Code · 2026 edition · updated 2026-10-04 · California

“Loss leader” means any article or product sold at less than cost:

(a) Where the purpose is to induce, promote or encourage the purchase of other merchandise; or

(b) Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or

(c) Where the effect is to divert trade from or otherwise injure competitors.

(Added by Stats. 1941, Ch. 526.)

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California Business and Professions Code

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