Notification of Intent to Begin Marketing for Initial

Occupancy. No later than 90 days prior to the initiation of rental marketing activities, the respondent with an approved AFHMP must submit notification of intent to begin marketing. The notification is required by the AFHMP Compliance Regulations (24 CFR 108.15). The Notification is submitted to the Office of Housing in the HUD Office servicing the locality in which the proposed housing will be located. Upon receipt of the Notification of Intent to Begin Marketing from the applicant, the monitoring office will review any previously approved plan and may schedule a pre-occupancy conference. Such pre-occupancy will be held prior to initiation of sales/rental marketing activities. At this conference, the previously approved AFHM plan will be reviewed with the applicant to determine if the plan, and/or its proposed implementation, requires modification prior to initiation of marketing in order to achieve the objectives of the AFHM regulation and the plan.

OMB approval of the Affirmative Fair Housing Marketing Plan includes approval of this notification procedure as part of the AFHMP. The burden hours for such notification are included in the total designated for this AFHMP form.

Previous editions are obsolete Page 8 of 8 form HUD-935.2A (2/2011 )

Worksheet 1: Determining Demographic Groups Least Likely to Apply for Housing Opportunities (See AFHM Plan, Block 3b)

In the respective columns below indicate the percentage of each demographic group for the project (if occupied), waiting list (for existing projects), census tract, housing market area, and expanded housing market area (if the latter is needed to create a more diverse housing market area in terms of race, color, national origin, religion, sex, disability, or familial status).

Wherever possible, statistics should be obtained from a local planning office, Community Development Block Grant Consolidated Plan, or another official source such as the U.S. Census Bureau (please see http://factfinder.census.gov. Under Decennial Census, click “Get Data”. Choose SF3, then detailed tables).

If there is a significant under-representation of any demographic group in the project and/or on its waiting list relative to the surrounding housing market area, then those groups(s) that are under-represented will be considered “least likely to apply” without targeted outreach and marketing, and will be so identified in Block 3b of the AFHM Plan. See Part 3 of the Form HUD-935.2A Instructions for further guidance. Attach maps showing both the Housing Market Area and Expanded Housing Market Area.

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Worksheet 1: Determining Demographic Groups Least Likely to Apply for Housing Opportunities
(See AFHM Plan, Block 3b)
In the respective columns below indicate the percentage of each demographic group for the project (if occupied), waiting list (for existing
projects), census tract, housing market area, and expanded housing market area (if the latter is needed to create a more diverse housing
market area in terms of race, color, national origin, religion, sex, disability, or familial status).
Wherever possible, statistics should be obtained from a local planning office, Community Development Block Grant Consolidated Plan, or
another official source such as the U.S. Census Bureau (please seehttp://factfinder.census.gov
. Under Decennial Census, click Get
Data. Choose SF3, then detailed tables).
If there is a significant under-representation of any demographic group in the project and/or on its waiting list relative to the surrounding
housing market area, then those groups(s) that are under-represented will be considered least likely to apply without targeted outreach and
marketing, and will be so identified in Block 3b of the AFHM Plan. See Part 3 of the Form HUD-935.2A Instructions for further guidance.
Attach maps showing both the Housing Market Area and Expanded Housing Market Area.|
Worksheet 1: Determining Demographic Groups Least Likely to Apply for Housing Opportunities
(See AFHM Plan, Block 3b)
In the respective columns below indicate the percentage of each demographic group for the project (if occupied), waiting list (for existing
projects), census tract, housing market area, and expanded housing market area (if the latter is needed to create a more diverse housing
market area in terms of race, color, national origin, religion, sex, disability, or familial status).
Wherever possible, statistics should be obtained from a local planning office, Community Development Block Grant Consolidated Plan, or
another official source such as the U.S. Census Bureau (please seehttp://factfinder.census.gov
. Under Decennial Census, click Get
Data. Choose SF3, then detailed tables).
If there is a significant under-representation of any demographic group in the project and/or on its waiting list relative to the surrounding
housing market area, then those groups(s) that are under-represented will be considered least likely to apply without targeted outreach and
marketing, and will be so identified in Block 3b of the AFHM Plan. See Part 3 of the Form HUD-935.2A Instructions for further guidance.
Attach maps showing both the Housing Market Area and Expanded Housing Market Area.|
Worksheet 1: Determining Demographic Groups Least Likely to Apply for Housing Opportunities
(See AFHM Plan, Block 3b)
In the respective columns below indicate the percentage of each demographic group for the project (if occupied), waiting list (for existing
projects), census tract, housing market area, and expanded housing market area (if the latter is needed to create a more diverse housing
market area in terms of race, color, national origin, religion, sex, disability, or familial status).
Wherever possible, statistics should be obtained from a local planning office, Community Development Block Grant Consolidated Plan, or
another official source such as the U.S. Census Bureau (please seehttp://factfinder.census.gov
. Under Decennial Census, click Get
Data. Choose SF3, then detailed tables).
If there is a significant under-representation of any demographic group in the project and/or on its waiting list relative to the surrounding
housing market area, then those groups(s) that are under-represented will be considered least likely to apply without targeted outreach and
marketing, and will be so identified in Block 3b of the AFHM Plan. See Part 3 of the Form HUD-935.2A Instructions for further guidance.
Attach maps showing both the Housing Market Area and Expanded Housing Market Area.|
Worksheet 1: Determining Demographic Groups Least Likely to Apply for Housing Opportunities
(See AFHM Plan, Block 3b)
In the respective columns below indicate the percentage of each demographic group for the project (if occupied), waiting list (for existing
projects), census tract, housing market area, and expanded housing market area (if the latter is needed to create a more diverse housing
market area in terms of race, color, national origin, religion, sex, disability, or familial status).
Wherever possible, statistics should be obtained from a local planning office, Community Development Block Grant Consolidated Plan, or
another official source such as the U.S. Census Bureau (please seehttp://factfinder.census.gov
. Under Decennial Census, click Get
Data. Choose SF3, then detailed tables).
If there is a significant under-representation of any demographic group in the project and/or on its waiting list relative to the surrounding
housing market area, then those groups(s) that are under-represented will be considered least likely to apply without targeted outreach and
marketing, and will be so identified in Block 3b of the AFHM Plan. See Part 3 of the Form HUD-935.2A Instructions for further guidance.
Attach maps showing both the Housing Market Area and Expanded Housing Market Area.|
Worksheet 1: Determining Demographic Groups Least Likely to Apply for Housing Opportunities
(See AFHM Plan, Block 3b)
In the respective columns below indicate the percentage of each demographic group for the project (if occupied), waiting list (for existing
projects), census tract, housing market area, and expanded housing market area (if the latter is needed to create a more diverse housing
market area in terms of race, color, national origin, religion, sex, disability, or familial status).

Wherever possible, statistics should be obtained from a local planning office, Community Development Block Grant Consolidated Plan, or
another official source such as the U.S. Census Bureau (please seehttp://factfinder.census.gov
. Under Decennial Census, click Get
Data. Choose SF3, then detailed tables).
If there is a significant under-representation of any demographic group in the project and/or on its waiting list relative to the surrounding
housing market area, then those groups(s) that are under-represented will be considered least likely to apply without targeted outreach and
marketing, and will be so identified in Block 3b of the AFHM Plan. See Part 3 of the Form HUD-935.2A Instructions for further guidance.
Attach maps showing both the Housing Market Area and Expanded Housing Market Area.|
Worksheet 1: Determining Demographic Groups Least Likely to Apply for Housing Opportunities
(See AFHM Plan, Block 3b)
In the respective columns below indicate the percentage of each demographic group for the project (if occupied), waiting list (for existing
projects), census tract, housing market area, and expanded housing market area (if the latter is needed to create a more diverse housing
market area in terms of race, color, national origin, religion, sex, disability, or familial status).
Wherever possible, statistics should be obtained from a local planning office, Community Development Block Grant Consolidated Plan, or
another official source such as the U.S. Census Bureau (please seehttp://factfinder.census.gov
. Under Decennial Census, click Get
Data. Choose SF3, then detailed tables).
If there is a significant under-representation of any demographic group in the project and/or on its waiting list relative to the surrounding
housing market area, then those groups(s) that are under-represented will be considered least likely to apply without targeted outreach and
marketing, and will be so identified in Block 3b of the AFHM Plan. See Part 3 of the Form HUD-935.2A Instructions for further guidance.
Attach maps showing both the Housing Market Area and Expanded Housing Market Area.|

|---|---|---|---|---|---| |Demographic
Characteristics|Project %|Waiting List %|Census Tract %
|Housing Market Area %
|Expanded Housing Market
Area% (if used)| |White|||||| |American Indian
or Alaskan
Native|||||| |Asian|||||| |Black or African
American|||||| |Native Hawaiian
or Other Pacific
Islander|||||| |Hispanic or
Latino|||||| |Persons with
Disabilities|||||| |Families with
Children|||||| |Other (specify)|||||| |||||||

Worksheet 2: Establishing a Residency Preference Area (See AFHM Plan, Block 4a)

Complete this Worksheet if you wish to continue, revise, or add a residency preference, which is a preference for admission of persons who reside or work in a specified geographic area (see 24 CFR 5.655(c)(1)(ii)). If a residency preference is utilized, the preference must be in accordance with the non-discrimination and equal opportunity requirements contained in 24 CFR 5.105(a). This Worksheet will help show how the percentage of the population in the residency preference area conforms to that of the occupancy of the project, waiting list, census tract, and housing market area. Attach a map specifying the area for which the residency preference is requested.

|American Indian or
Alaskan Native||||||| |Asian||||||| |Black or African
American||||||| |Native Hawaiian or
Other Pacific
Islander||||||| |Hispanic or Latino||||||| |Persons with
Disabilities||||||| |Families with
Children||||||| |Other (specify)
|||||||

Worksheet 3: Proposed Marketing Activities – Community Contacts (See AFHM Plan, Block 4b)

For each targeted marketing population designated as least likely to apply in Block 3b, identify at least one community contact organization you will use to facilitate outreach to the group. This could be a social service agency, religious body, advocacy group, community center, etc. State the names of contact persons, their addresses and phone numbers, their previous experience working with the target population, the approximate date contact was/will be initiated, and the specific role they will play in assisting with the affirmative fair housing marketing program. Attach additional pages, if necessary.

Targeted Population(s) Community Contact(s), including required information

Worksheet 4: Proposed Marketing Activities – Methods of Advertising (See AFHM Plan, Block 4c)

Complete the following table by identifying your targeted marketing population(s), as indicated in Block 3b, as well as the methods of advertising that will be used to market to that population. For each targeted population, state the means of advertising that you will use, as applicable to that group. In each block, in addition to specifying the media that will be used (e.g., name of newspaper, television station, website, location of bulletin board, etc.), state any language(s) in which the material will be provided, identify any alternative format(s) to be used (e.g., Braille, large print, etc.), and specify the logo(s) (as well as size) that will appear on the various materials. Attach additional pages, if necessary.