Special Marketing Requirements

1. All Section 8 units. Owners must target their marketing and outreach activities to attract applicants with incomes below the very low-income limit. Owners must also target their marketing and outreach activities to attract applicants with incomes at or below the extremely low-income limit to achieve the income targeting requirements (see paragraph 4-5).

2. New construction and substantial rehabilitation units NOT designed for disabled or elderly persons (except previously HUD-owned properties).

HUD Occupancy Handbook Chapter 4: Waiting List and Tenant Selection

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Before marketing to other prospective tenants, owners must market to nonelderly families, including those with disabilities, who are:

• a. Least likely to apply as identified in the Affirmative Fair Housing Marketing Plan; and

• b. Expected to reside in the community because of their current or planned employment.

3. Section 202 PRAC and Section 811 PRAC properties - Supportive Housing for the Elderly and Supportive Housing for Persons with Disabilities.

   • a. Owners must commence and continue diligent marketing activities not later than 90 days before the anticipated date of availability of the first unit or occupancy of the group home. Marketing activities must include the provision of notices on the availability of housing under the program to operators of temporary housing for the homeless in the same housing market.

   • b. At the time of PRAC execution, the owner must submit to HUD a list of leased and unleased assisted units (or, in the case of a group home, leased and unleased residential spaces) with a justification for the unleased units or residential spaces in order to qualify for vacancy payments for these units or spaces.

• D. Advertising

When a property is initially leased, or when available units cannot be filled from applicants on a waiting list, or no waiting list exists; the owner must advertise to attract eligible applicants in the market area who are least likely to apply. Advertising must be directed to all potential applicants regardless of race, color, religion, sex, disability, familial status, or national origin.

1. An affirmative marketing program must be in effect for each multifamily project throughout the life of the mortgage. Such a program typically involves publicizing the availability of housing opportunities to all persons, regardless of race, color, religion, sex, disability, familial status, or national origin, in the media most likely to be used by the applicants, including minority publications or other minority outlets that are available in the housing market area.

2. Owners must target advertising to groups other than the typical population of the neighborhood in which the property is located, reaching out to applicants who are least likely to apply because they are not the predominant racial or ethnic group in the neighborhood.

3. All advertising must include either the HUD-approved Equal Housing Opportunity logo, slogan, or statement. All advertising depicting persons should depict members of all eligible protected classes including individuals from both majority and minority groups.

HUD Occupancy Handbook Chapter 4: Waiting List and Tenant Selection

6/07

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Section 2: Marketing

4350.3 REV-1

4. The owner’s responsibility to market projects to those least likely to apply includes marketing to the LEP population in the community.