Updating the Marketing Plan

1. The approved Affirmative Fair Housing Marketing Plan must be followed. It is the owner’s blueprint for marketing activity.

   2. Owners must review their Affirmative Fair Housing Marketing Plan every five years or when the local Community Development jurisdiction’s Consolidated Plan is updated.

   3. When reviewing the plan, the owner should look at the current demographics of the market area to determine if there have been demographic changes in the population in terms of race, ethnicity, religion, persons with disabilities and/or large families. The owner will then determine if the population least likely to apply for the housing is still the population identified in the Affirmative Fair Housing Marketing Plan, whether current advertising sources still exist, whether the advertising and publicity cited in the current Affirmative Fair Housing Marketing Plan are still the most applicable or whether advertising sources should be changed or expanded. Even if the demographics of the community have not changed, the owner should determine if the outreach currently being performed is reaching those it is intended to reach as measured by project occupancy. If not, the Affirmative Fair Housing Marketing Plan should be updated.

   4. The revised plan must be submitted to HUD for approval. HUD or the contract administrator will review whether affirmative marketing is actually being performed in accordance with the Affirmative Fair Housing Marketing Plan during an on-site monitoring review.

   5. If based on their review the owner determines the Affirmative Fair Housing Marketing Plan does not need to be revised, they should maintain a file documenting what was reviewed, what was found as a result of the review, and why no change is required. HUD or the contract administrator may review this documentation during a monitoring review.

• G. Fair Housing Poster

  1. Owners must post and maintain the required Equal Housing Opportunity poster.

HUD Occupancy Handbook Chapter 4: Waiting List and Tenant Selection

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Section 3: Waiting List Management

4350.3 REV-1

• a. Owners may obtain copies of the poster from their HUD Field Office.

• b. Owners may use a facsimile of the poster if the facsimile and lettering are equivalent in size and legibility to the poster available from HUD.

2. The Fair Housing Poster must be prominently displayed so it is readily apparent to all persons seeking housing.