2-19 Discrimination in Marketing, Statements, and Notices

• A. Owners must market available units in a nondiscriminatory manner.

  1. This requirement covers printed or published notices, statements, or advertisements. Examples of notices and statements include any applications, flyers, brochures, deeds, signs, banners, posters, billboards, or other documents used to market available units. For additional information about advertising requirements, please refer to paragraph 4- 12 D.

  2. The marketing requirement also covers oral notices or statements.

• B. Actions prohibited by this requirement include, but are not limited to, the following:

  1. Using words, phrases, photographs, illustrations, symbols, or forms that suggest that units are available or not available to certain people based on race, color, religion, sex, disability, familial status, or national origin;

  2. Expressing to agents, brokers, employees, prospective renters, or any other person a preference for or limitation on any renter based on race, color, religion, sex, disability, familial status, or national origin;

  3. Selecting media or locations for advertising the renting of units that are unlikely to attract particular people to apply for occupancy at the property because of race, color, religion, sex, disability, familial status, or national origin; and

  4. Refusing to advertise for the rental of units or requiring different charges or terms for such advertising based on race, color, religion, sex, disability, familial status, or national origin.

HUD Occupancy Handbook Chapter 2: Civil Rights and Nondiscrimination Requirements

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Section 2: Nondiscrimination Requirements Under the Fair Housing Act

4350.3 REV-1

• C. For additional information on marketing and Affirmative Fair Housing Marketing Plans, see Chapter 4, Section 2.