7.5.6 Executive Summary

A. All market studies must contain an Executive Summary with a concise summary of the data, analyses, and conclusions, including the following:

1. A description of the site and the immediate surrounding area;

2. A summary of the project, including the proposed targeted population;

3. Summary statements describing the condition of the economic, demographic, and competitive environment;

4. A statement of key conclusions reached by the analyst, including but not limited to the Net Demand and Effective Demand for the subject and forecast average annual change in the number of households for a specified period of time;

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Chapter 7 Valuation & Market Analysis 7.5 Content and Format of the Market Study

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5. A summary of competitive advantages and disadvantages, and issues that will affect the project’s marketability, performance, and lease-up, as well as points that will mitigate or reduce any negative attributes;

6. The number of units currently under construction or in the development pipeline;

7. A statement of the analyst's opinion of market feasibility of the project; and

8. Recommendations and/or suggested modifications to the proposed project, if appropriate.