G. Marketing, Leasing, and (if applicable) Relocation Plan :

1. All projects which require absorption of units at economic rents to achieve break-even occupancy must submit a detailed marketing and leasing plan and budget that has been reviewed and confirmed by the proposed Management Agent. The plan must discuss when marketing efforts will begin, when the leasing office and model units will be opened, how the leasing office will be staffed, and the project’s marketing and advertising strategy. The plan must address timing of the construction progress schedule with respect to egress and ingress into the project, landscaping, and access to amenities. These items are in addition to those required by the Affirmative Fair Housing Marketing Plan.

2. For substantial rehabilitation projects involving temporary relocation or displacement of existing residents, the plan must address details of timing, funding and management of the relocation process.

3. The Lender’s Underwriter, the field office team leader and the Asset Management staff should review the marketing plan. Although not required, the Lender may retain a third-party property management or leasing consultant to review such plans for large or complex deals or where the proposed property manager is not fully experienced.

H. Affirmative Fair Housing Marketing Plan, form HUD-935.2A, if applicable. See Section 10.9 for more detail on when the plan applies and the regulatory reference.

I. Additional Information Required by the Field Office. It may be necessary to provide the field office with additional information so that a determination of the acceptability of the proposed Management Agent can be made.